Advertising and Public Relations
    412 Reese Phifer Hall, Box 870172, Tuscaloosa, AL 35487

Advertising and Public Relations, MA
Official Concentration(s)*: Advertising Creative (main campus only), Media Strategy (main campus only).

Specialty Area(s)** : Marketing Communication Management (distance learning only).

Program Director(s): Dr. Kenon Brown (Distance Learning), (205) 348-5326
Dr. Matt VanDyke (On-Campus Program), (205) 348-2644
Application Contact: Dr. Matt VanDyke, (205) 348-2644
Application Deadline: For main campus, March 1 for funding consideration, but applications for admission accepted until June 1. Students begin in the fall. For distance learning, applications accepted on a rolling basis. Students planning to begin in fall should submit application by June 1. Students planning to begin in spring should submit application by November 1.
Allow Admission with Permission to Continue?    Yes.
Allow Conditional Language Admission?   Yes.
Offer Accelerated Master’s Program (AMP)?   Yes.
Minimum GPA for AMP: 3.5
Is test score waived for AMP applicants? Yes.
*A concentration is an officially approved program of study that will appear on your transcript. You may select a concentration (if available) during the application process. ** A specialty area represents broad informal areas of study and/or research within a department and reflects faculty expertise.

Admission Requirements
Item Information
Application Fee
Statement of Purpose
The statement of purpose can be either a video (preferred – max. 5 minutes) or an essay (max. three double-spaced pages) that details (a) how a graduate degree in advertising and public relations would help you address a key issue in the contemporary practice of advertising and public relations, (b) how a graduate degree will help advance your career in advertising and/or public relations, and (c) why you chose to pursue graduate education at The University of Alabama. Preference for admission will be given to applicants that complete the video option over the written option for the statement of purpose.
Resume / CV
Resume is required. Please list two references, preferably one academic and one professional.
Please upload an unofficial transcript for any institution of higher education at which you have completed 15 or more credit hours. Official transcripts must be received prior to registering for classes. International applicants: please make sure that your transcript includes a grading scheme. All others: please include a grading scheme if your university does not use a letter-based (e.g. A, A-, B) grading scheme.
The minimum GPA to be considered: 3 (for regular admission). Students who do not meet these requirements, but who excel in other areas, may be considered for Admission with Permission to Continue.
Graduate Admission Test Scores
No admission test score required.
English Proficiency Test
NOTE: During the COVID-19 crisis, in addition to the language tests listed in this section, we are accepting Duolingo scores (minimum of 105 for regular admission). Non-native speakers are required to submit unofficial TOEFL scores (official scores are submitted on admission) unless they meet at least one of the following criteria: 1) at the time of initial enrollment, they will hold a degree from a U.S. institution or an institution in one of the English speaking countries or regions in the link below; 2) at the time of initial enrollment, they will have been enrolled in coursework for at least two years at a U.S. institution or an institution in one of the English speaking countries or regions in the link below; 3) they are a citizen or legal resident of one of the English speaking countries or regions in the link below.
The minimum score(s) to be considered for regular admission:
TOEFL: 90.
Writing SampleThree writing samples with one being a long-form sample (research paper, white paper, essay, etc.)

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